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Verfremdungseffekt, I love this word. It sounds like whipped cream or that fluf on contemporary capuccinos. This alienation effect, also called a-effect or distancing effect involves the use of techniques designed to distance the audience from emotional involvement in the play through jolting reminders of the artificiality of the theatrical performance. (Encyclopaedia Britanica)


Meanwhile, in France, the trend in art is still to rearrange the furniture, thus questionning "notions of space and exhibitions". Even at the Fondation Ricard. 

But it is at the Fondation Vuitton that I had a big shock this year. A bizarre experience, a déjà-vu, the atmosphere from hotels toilets, something from the corporate aesthetic from the 90's to now.... an airport "ambiance" or was it closer to a Dubai mall? The feeling of being wrongly invited in a company's lobby. During the reception I even thought it looked like an ice skating ring.. I must have missed someything, somewhere. I didnt get the right questions I guess..

Left,  the Frank... the restaurant. The Vuitton web site is well protected, you cannot cut and past text; so here's a screen shot... Here again, I must have missed something, somehow.


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